About

Companies don’t make brands. People make brands.

We create strategies that help people embrace brands. We do it by telling stories and crafting immersive brand experiences.

About

Companies don’t make brands. People make brands.

We create strategies that help people embrace brands. We do it by telling stories and crafting immersive brand experiences.

Services

Writing

Advertising | Advertorial | Custom Native Content | Social Media Content | Tag Lines |Continuing Education Courses | Blog Posts |Articles | Brochures and Catalogues | Book Treatments | Scripts | Copy for any application

Brand Strategies

Content Strategies | Content Team Building | Brand Essence Studies | Brand Platform Development | Brand Voice Development | Brand Management | Change Management | Corporate Identity: Logos, Tag Lines | Style Books | Continuity | Vision Statements | Mission Statements | Audience Listening | Focus Groups

Brand Environments

Owned Media Environments: Websites, Blogs, Social Media Pages | Trade Shows | Industry Events | Charity Events| Show Houses | Sponsorships

Advertising

Creative Direction | Art Direction | Copywriting | Media Buying | Content Creation

Sales Support

Videos | CEU Course Curriculum Development | Customer Relationship Management | Inbound Marketing | Dealer Marketing Programs: Sample Programs, Drip Campaigns, Dealer Seminars and Conferences | Display & Design Solutions | PowerPoint Presentations | Sales Training & Development | Train-theTrainer

Public Relations

Content Creation | Experiential Brand Strategies | Events | Trade Shows | Consumer Shows |Cause Related Marketing | PR Campaigns | Launches: Stores, Showrooms, Products | Media Relations | Web-Optimized Full Circle PR | Investor Relations

Contact

 

JanMacBlog

Pillars of Engagement

Some things are timeless. That’s because human nature doesn’t change much over time. Everyone is talking about experiential marketing, but in truth, that’s just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …