Catalog Copy: Paul Stuart Fall 2012

The Mix:

Copy writing JanMacBrands with Linda Greene

Concept and Creative Direction Chillingworth Radding, Inc.

The Assignment:

Storytelling for brand aficionados of this fine clothing brand, positioning the Fall 2012 collections as garments that fit into a certain lifestyle where luxury is extremely personal and truly impeccable fashion is integral to day-to-day life. Position the Paul Stuart experience as one of delight and mystery and rarity.

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