The Mix:
Copy writing JanMacBrands with Linda Greene
Concept and Creative Direction Chillingworth Radding, Inc.
The Assignment:
Storytelling for brand aficionados of this fine clothing brand, positioning the Fall 2012 collections as garments that fit into a certain lifestyle where luxury is extremely personal and truly impeccable fashion is integral to day-to-day life. Position the Paul Stuart experience as one of delight and mystery and rarity.
janmacbrands.com 