Why it’s ok that your brand’s Pinterest page is less followed than its Facebook page

I recently made this page because clients are asking us how it's possible that their brand's Facebook page could differ so vastly in audience from that of its Facebook page. I wanted them to see that they aren't alone and in fact are in good company with some of the nation's top brands. Lots of …

Ad Campaign: Carini Lang

The Mix: Brand Strategy, Art Direction, Styling, Photo Supervision, Copy Layout by JanMacBrands The Client: Carini Lang, makers of modern, handcrafted Tibetan carpets The Team: Creative Direction by Jan MacLatchie with Joseph Carini, Product Design by Joseph Carini, Photography by Rick Lew, Interior Design by Axis Mundi As seen in: W Magazine, ELLE Decor, World of Interiors, New York Cottages & …

Catalog Copy: Paul Stuart

The Mix: Copy writing JanMacBrands with Linda Greene Concept and Creative Direction Chillingworth Radding, Inc. The Assignment: Storytelling for brand aficionados of this fine clothing brand, positioning the Fall 2012 collections as garments that fit into a certain lifestyle where luxury is extremely personal and truly impeccable fashion is integral to day-to-day life. Position the …

Ad Campaign: Fall 2012 Designlush

The Mix: Creative Direction, Art Direction, Photo Supervision, Layout and Copy by JanMacBrands The Client: DESIGNLUSH: makers of modern, artisanal American furnishings The Team: Photography, Post-Production and Mechanicals: Bill Waltzer As Seen In: Architectural Digest, ELLE Decor, LUXE Interiors + Design

Ad Campaign: Deane Rooms Everlasting

The Mix: ReBranding Strategy, Creative Direction, Tag Line, Art Direction, Layout and Copy by JanMacBrands The Client: DEANE, designers of fine custom rooms Our Partner Agency: Styling, Photo Supervision, Brand Consulting and Media Buying by Images & Details As Seen In: New England Home, Connecticut Cottages & Gardens, Westchester Home, New York Spaces