Trimology at Samuel & Sons

This fun collaboration between my clients Michael Tavano Design and Marks and Tavano Workroom, and decorative trim brand Samuel & Sons came about through JanMacBrands' longstanding relationship with our colleagues at the Miller Hamilton Companies, who represent Samuel & Sons. When they were ready to launch their first Designer Series of events, principal Tyler Hamilton …

Why it’s ok that your brand’s Pinterest page is less followed than its Facebook page

I recently made this page because clients are asking us how it's possible that their brand's Facebook page could differ so vastly in audience from that of its Facebook page. I wanted them to see that they aren't alone and in fact are in good company with some of the nation's top brands. Lots of …

Catalog Copy: Paul Stuart Fall 2012

The Mix: Copy writing JanMacBrands with Linda Greene Concept and Creative Direction Chillingworth Radding, Inc. The Assignment: Storytelling for brand aficionados of this fine clothing brand, positioning the Fall 2012 collections as garments that fit into a certain lifestyle where luxury is extremely personal and truly impeccable fashion is integral to day-to-day life. Position the …