Pillars of Engagement

Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …

Trimology at Samuel & Sons

This fun collaboration between my clients Michael Tavano Design and Marks and Tavano Workroom, and decorative trim brand Samuel & Sons came about through JanMacBrands' longstanding relationship with our colleagues at the Miller Hamilton Companies, who represent Samuel & Sons. When they were ready to launch their first Designer Series of events, principal Tyler Hamilton …

Hill Brown: A New Brand

JanMacBrands is pleased to announce our agency-of-record status with Hill Brown, a new division of Clarence House. Here's the ad we did for the AD100 issue (Architectural Digest, January 2014). Hill Brown fabrics are designed by one of the industry's foremost experts in textile design and coloration, Donna May Woods. Picking up where the Silk …

Orange You Glad?

Orange You Glad There’s a Ronald McDonald House? Interior Designer Michael Tavano’s Whimsical Suite for Kravet’s Project Design New Hyde Park, NY, October 8, 2013 – “If ever there was a cause everyone can get behind, it’s this one,” said Interior Design Michael Tavano of the Ronald McDonald House makeover he and other top designers …

A Fine Gathering

The season of gathering is upon us. Time to be inspired with table ideas that make guests feel special and gatherings more memorable.  At JanMacBrands, we love events that combine the talents and offerings of our clients, our friends and our colleagues into one lovely gathering. Such was the nature of the Art of the …

Why it’s ok that your brand’s Pinterest page is less followed than its Facebook page

I recently made this page because clients are asking us how it's possible that their brand's Facebook page could differ so vastly in audience from that of its Facebook page. I wanted them to see that they aren't alone and in fact are in good company with some of the nation's top brands. Lots of …