Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …
What’s This Blog About?
This site is a portfolio of work that we're especially proud to have been a part of. It gives a taste of what we do for brands, both our own clients' brands, and those of other agencies who call on us for a fresh take on copy, brand strategy, social media strategy, print ads, pr …
Yes, We Make Websites
Maybe because we're called Brand Strategists, people are surprised we design and build websites. Yes! We make websites. We make blogs. We make websites with blogs. In fact, our sites are so engaging, we were even tapped to make one for another agency: And here are a few we've made for clients: Not only do …
Trimology at Samuel & Sons
This fun collaboration between my clients Michael Tavano Design and Marks and Tavano Workroom, and decorative trim brand Samuel & Sons came about through JanMacBrands' longstanding relationship with our colleagues at the Miller Hamilton Companies, who represent Samuel & Sons. When they were ready to launch their first Designer Series of events, principal Tyler Hamilton …
Hill Brown: A New Brand
JanMacBrands did the advertising launch of Hill Brown, a division of Clarence House. Here's the ad we did for the AD100 issue. Hill Brown fabrics are designed by one of the industry's foremost experts in textile design and coloration, Donna May Woods. Picking up where the Silk Road left off, Hill Brown wovens and prints …
Orange You Glad?
Orange You Glad There’s a Ronald McDonald House? Interior Designer Michael Tavano’s Whimsical Suite for Kravet’s Project Design New Hyde Park, NY, October 8, 2013 – “If ever there was a cause everyone can get behind, it’s this one,” said Interior Design Michael Tavano of the Ronald McDonald House makeover he and other top designers …
A Fine Gathering
The season of gathering is upon us. Time to be inspired with table ideas that make guests feel special and gatherings more memorable. At JanMacBrands, we love events that combine the talents and offerings of our clients, our friends and our colleagues into one lovely gathering. Such was the nature of the Art of the …
The Wonder Trend: We’re all mad here.
If you want to trend-up your visual merchandising, events or your brand's social media environment in 2013, think Wonderland. The Lewis Carroll storybook is getting a new life this year in the form of books, television, theater, fashion, home goods, video games and even celebrity birthday parties. If you haven't already you'll soon be seeing …
Why it’s ok that your brand’s Pinterest page is less followed than its Facebook page
I recently made this page because clients are asking us how it's possible that their brand's Facebook page could differ so vastly in audience from that of its Facebook page. I wanted them to see that they aren't alone and in fact are in good company with some of the nation's top brands. Lots of …