Why it’s ok that your brand’s Pinterest page is less followed than its Facebook page

I recently made this page because clients are asking us how it's possible that their brand's Facebook page could differ so vastly in audience from that of its Facebook page. I wanted them to see that they aren't alone and in fact are in good company with some of the nation's top brands. Lots of …

Social Media Campaign: Lenox Guest Bloggers Part 2

The Mix: Talent Booking, Concept Development, Project Management, Product Sourcing, Styling Management & Copy Writing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides nearly 60,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a …

Social Media Campaign: Lenox Guest Bloggers

The Mix: Talent Booking, Concept Development, Project/Styling Management & Copy Writing and Editing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides over 55,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a new vision …

E-Mail Campaign: Clearly Designlush

The Mix: Art Direction, Photo Supervision, Copy and Layout by JanMacBrands The Client: DESIGNLUSH, makers of modern American handcrafted furnishings The Team: Creative Direction by Stephen Mitchell with Jan MacLatchie, Photos by Bill Waltzer, Product Design by Aaron R. Thomas

PR Campaign: Lenox

The Mix: Social Media Strategy, Press Release Writing, PR Strategy by JanMacBrands The Assignment: Quarterly Press Releases for Bridal Bloggers, Mommy Bloggers, Home & Design Bloggers The Team: Brand Strategy, Press List Compilation and Press Relations by Chillingworth Radding Inc. The Client: Chillingworth Radding, Inc.: Agency of Record for Lenox The Clips (Representative Samples from …

Ad Campaign: Carini Lang Fall 2012

The Mix: Brand Strategy, Art Direction, Styling, Photo Supervision, Copy Layout by JanMacBrands The Client: Carini Lang, makers of modern, handcrafted Tibetan carpets The Team: Creative Direction by Jan MacLatchie with Joseph Carini, Product Design by Joseph Carini, Photography by Rick Lew, Interior Design by Axis Mundi As seen in: W Magazine, ELLE Decor, World of Interiors, New York Cottages & …