Pillars of Engagement

Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …

Hill Brown: A New Brand

JanMacBrands is pleased to announce our agency-of-record status with Hill Brown, a new division of Clarence House. Here's the ad we did for the AD100 issue (Architectural Digest, January 2014). Hill Brown fabrics are designed by one of the industry's foremost experts in textile design and coloration, Donna May Woods. Picking up where the Silk …

A Fine Gathering

The season of gathering is upon us. Time to be inspired with table ideas that make guests feel special and gatherings more memorable.  At JanMacBrands, we love events that combine the talents and offerings of our clients, our friends and our colleagues into one lovely gathering. Such was the nature of the Art of the …

Social Media Campaign: Lenox Guest Bloggers Part 2

The Mix: Talent Booking, Concept Development, Project Management, Product Sourcing, Styling Management & Copy Writing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides nearly 60,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a …

Social Media Campaign: Lenox Guest Bloggers

The Mix: Talent Booking, Concept Development, Project/Styling Management & Copy Writing and Editing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides over 55,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a new vision …

E-Mail Campaign: Clearly Designlush

The Mix: Art Direction, Photo Supervision, Copy and Layout by JanMacBrands The Client: DESIGNLUSH, makers of modern American handcrafted furnishings The Team: Creative Direction by Stephen Mitchell with Jan MacLatchie, Photos by Bill Waltzer, Product Design by Aaron R. Thomas

Ad Campaign: Carini Lang Fall 2012

The Mix: Brand Strategy, Art Direction, Styling, Photo Supervision, Copy Layout by JanMacBrands The Client: Carini Lang, makers of modern, handcrafted Tibetan carpets The Team: Creative Direction by Jan MacLatchie with Joseph Carini, Product Design by Joseph Carini, Photography by Rick Lew, Interior Design by Axis Mundi As seen in: W Magazine, ELLE Decor, World of Interiors, New York Cottages & …

Catalog Copy: Paul Stuart Fall 2012

The Mix: Copy writing JanMacBrands with Linda Greene Concept and Creative Direction Chillingworth Radding, Inc. The Assignment: Storytelling for brand aficionados of this fine clothing brand, positioning the Fall 2012 collections as garments that fit into a certain lifestyle where luxury is extremely personal and truly impeccable fashion is integral to day-to-day life. Position the …