Pillars of Engagement

Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …

Social Media Campaign: Lenox Guest Bloggers Part 2

The Mix: Talent Booking, Concept Development, Project Management, Product Sourcing, Styling Management & Copy Writing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides nearly 60,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a …

Social Media Campaign: Lenox Guest Bloggers

The Mix: Talent Booking, Concept Development, Project/Styling Management & Copy Writing and Editing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides over 55,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a new vision …

Ad Campaign: Carini Lang Fall 2012

The Mix: Brand Strategy, Art Direction, Styling, Photo Supervision, Copy Layout by JanMacBrands The Client: Carini Lang, makers of modern, handcrafted Tibetan carpets The Team: Creative Direction by Jan MacLatchie with Joseph Carini, Product Design by Joseph Carini, Photography by Rick Lew, Interior Design by Axis Mundi As seen in: W Magazine, ELLE Decor, World of Interiors, New York Cottages & …

Ad Campaign: Fall 2012 Designlush

The Mix: Creative Direction, Art Direction, Photo Supervision, Layout and Copy by JanMacBrands The Client: DESIGNLUSH: makers of modern, artisanal American furnishings The Team: Photography, Post-Production and Mechanicals: Bill Waltzer As Seen In: Architectural Digest, ELLE Decor, LUXE Interiors + Design

Ad Campaign: Deane Rooms Everlasting

The Mix: ReBranding Strategy, Creative Direction, Tag Line, Art Direction, Layout and Copy by JanMacBrands The Client: DEANE, designers of fine custom rooms Our Partner Agency: Styling, Photo Supervision, Brand Consulting and Media Buying by Images & Details As Seen In: New England Home, Connecticut Cottages & Gardens, Westchester Home, New York Spaces