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Tag: freelance writer

Posted on 2013/03/302013/04/01

The Wonder Trend: We’re all mad here.

If you want to trend-up your visual merchandising, events or your brand's social media environment in 2013, think Wonderland. The Lewis Carroll storybook is getting a new life this year in the form of books, television, theater, fashion, home goods, video games and even celebrity birthday parties. If you haven't already you'll soon be seeing …

Continue reading "The Wonder Trend: We’re all mad here."

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At JanMacBrands, we’re always seeking out new ways, better ways, faster ways, smarter ways and ways that yield the most excellence. Often, finding a new way takes longer than just going with the old way. This month I overhauled all of our systems for content creation, amplification and measurement for the Instagrams we manage. And I’ve brought on a genius new creator to our team - gah, so excited to get her started! But that was all several months in the making. The best practices for Instagram change almost daily, and sometimes it’s a slog to get through all of the information to get to what works best. But it’s always worth it, because our clients can count on us to know what’s most likely to work best at any given time. Our endless efforts to give them the best possible outcome make us a trusted partner. So even when it doesn’t go exactly as predicted, they know we’re in it with them, rooting out solutions and NEVER resting on our laurels - or theirs. Finding a new best way is always exciting. We are pumped to do it more and more! . . . . #agencylife #findnewways #bestpractices #brandstrategist #nyc
A lot of people are recalling the extraordinary sense of community, unity and gratitude that washed over our city following the unthinkable events of this day 18 years ago. It was intense and it was fueled with adrenaline and a deep need both to feel safe and to feel that our loss and grief was going to mean something some day, that we were going to rise above the hate that created our pain. But today, as a nation - and even in New York- we seem to have forgotten our intention to stand together, to be kind, to cherish each other and our many freedoms. We’ve lost our bearings. Often we don’t even really respond to tragedies anymore. It’s not whether there’s something violent or tragic happening, it’s which tragedy is today - and usually we’re watching it on our own individual screen, and not gathered together in rooms (or let’s be honest - bars like back then) watching it and hugging each other and discussing ways to address it. We’re just so burnt out and shut down. Look, it’s so good that we’ve healed. Before that day I couldn’t discern the particular cadence of an F-16 fly over, nor would it have occurred to me that I’d ever need to. But from that day to this, that sound screams through the walls and rips through my body and puts my spidey senses on alert. But it no longer sends me immediately running to the window to see what horror might be looming. In healing we’ve definitely reclaimed something- but lost that sense of urgency to care for one another, the instinct to gather and appreciate the safe haven of community and the sense that the world was with us, rooting for us, believing in us. All of that has been worn away - eroded by time, spoiled by corrupt politicians and the shame we feel about that. And weighted under whatever subsequent bags of rocks we’ve been dealt. Our pain now is just as real as it was on that day. So, let’s gather, let’s hug, let’s thank each other, let’s be New Yorkers, Americans, citizens of the world. Let’s stand for freedom and justice as we did then. Let’s make it that our losses DO have meaning and that our future has hope again. Still love you, #nyc!
We’re feeling it. The clean slate of fall. That back-to-school, freshly washed, smelling like soap, pure and clean feeling. Not knowing exactly what’s ahead (though much too much is planned and scheduled) but certain that whatever it is we can find ways to learn from it. This is how we build on our strengths. Even as we guide our clients through the projects, strategies and activations ahead our eyes and ears will be open to new ideas, to nuance, to the wisdom found in voices that are not our own. Including voices not in our own verticals with convictions not in our comfort zone. We will push against the seams of possibility on behalf of our clients. We provide marketing counsel, that’s our job, but it is always in partnership with them, always listening first and only then asking the key questions whose answers will help craft the future of their brands. We work both for and with them. They are at once our bosses and our colleagues, and more often than not, our friends. We love that. So we’re hurtling into the crazy season ahead with a freshly washed outlook. See you around campus!! . . . #agencylife #brandstrategist #marketingstrategies #cleanslate #partnership . Soap by @savonneriemariusfabre via @cotesud_interior
Hey, New York, even though you kick our asses, even though you cost a fortune, even though summer is never your best season, even though you’re too fancy, too dirty, too demanding and WAY too cool for school...we’re still in love with you. Your energy, your diversity, your global relevance, the inherent kindness (yes!) of New Yorkers and the sheer magnitude of creativity and innovation here - every time we think we’ve finally had enough of your nonsense, you go and enchant us again. If you need us, we’ll be chillin’ on the stoop. 🗽💋 . 📸: by NYC-based creative and #friendofjanmacbrands @lindergreene ❤️ . . . . #nyc #agencylife #creative #storytelling #concretejungle #lovenyc #nyclovers
We ❤️ exceeding our clients’ expectations, like when an Editor in Chief came today to the booth and said “Jan promised this was great - she does not disappoint” But here’s to those golden moments when clients exceed OUR expectations!!! So proud of Michael Tavano Design!!! Here’s @nbc wrapping up their shoot in The Garden of Happiness by @michaeltavano - or should I say finishing their tea? (Cups by @jaimehayon for @vistaalegreofficial )
Honestly so many great things are happening over here I don’t know what to post first. Let’s start with the garden of happiness! @michaeltavano has already been bestowed with three best of show awards. @ifdany and @ids_newyork both honored his amazing Biophilic Design: For us this day, all roads lead to The Garden of Happiness. Won’t you join us? It’s a modern Midsummer Night’s Dream!! Check out our stories for more information, and swipe up for even more! . . . . . #gardenofhappiness #retailrenaissancenynow #biophilicdesign #naturelovers #interiordesign 📸: @erja_le via @tree_brilliance
Words. Not just any words. Blessed words. Beloved words. Thoughtful words. Her words. Her prose. Her magical, poignant, extraordinary storytelling that actually changed our collective life experience. If you, like me, consider Toni Morrison the mentor you never met, delight in the documentary @tonimorrisonfilm and do head over to @BarackObama for a moving tribute to this Nobel Prize winning American treasure, whose body of work ensures she will live on forever. So grateful and still in awe. . . . . . #inmemoriam #tonimorrison #literature #beloved 📸 from the @latimes - love these two connecting in joy. This is what our nation can be.
Wow, congratulations @lydia.0h.lydia on your EMMY NOMINATION for Outstanding Production Design for the fabulous @fosseverdonfx which received 18 nominations this morning!!! Woot! So well deserved, you’re definitely our first Emmy-nominated client and we absolutely could not be more thrilled for you. Wow, wow, wow. . . . . . #emmynominations #emmynominated #productiondesign #setdecoration #fosseverdonfx #agencylife #lydiamarks

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