Pillars of Engagement

Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …

Hill Brown: A New Brand

JanMacBrands is pleased to announce our agency-of-record status with Hill Brown, a new division of Clarence House. Here's the ad we did for the AD100 issue (Architectural Digest, January 2014). Hill Brown fabrics are designed by one of the industry's foremost experts in textile design and coloration, Donna May Woods. Picking up where the Silk …

Social Media Campaign: Lenox Guest Bloggers Part 2

The Mix: Talent Booking, Concept Development, Project Management, Product Sourcing, Styling Management & Copy Writing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides nearly 60,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a …

Social Media Campaign: Lenox Guest Bloggers

The Mix: Talent Booking, Concept Development, Project/Styling Management & Copy Writing and Editing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides over 55,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a new vision …