Pillars of Engagement

Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …

Hill Brown: A New Brand

JanMacBrands is pleased to announce our agency-of-record status with Hill Brown, a new division of Clarence House. Here's the ad we did for the AD100 issue (Architectural Digest, January 2014). Hill Brown fabrics are designed by one of the industry's foremost experts in textile design and coloration, Donna May Woods. Picking up where the Silk …

Event: ELLE Decor Modern Life Concept House

The Mix: Product Placement, Event Planning and Public Relations by JanMacBrands The Clients: Michael Tavano: Interior Designer MT Custom: makers of custom window treatments, upholstery and home automation DESIGNLUSH: makers of modern American handcrafted furnishings The Private Dinner Confirmation: The Clips:

Catalog Copy: Paul Stuart Fall 2012

The Mix: Copy writing JanMacBrands with Linda Greene Concept and Creative Direction Chillingworth Radding, Inc. The Assignment: Storytelling for brand aficionados of this fine clothing brand, positioning the Fall 2012 collections as garments that fit into a certain lifestyle where luxury is extremely personal and truly impeccable fashion is integral to day-to-day life. Position the …