Some things are timeless. That's because human nature doesn't change much over time. Everyone is talking about experiential marketing, but in truth, that's just the jargon du jour. The brand experience has always been everything. Getting people to engage actively with what you do and why you do it is all about how they experience …
The Mix: Talent Booking, Concept Development, Project Management, Product Sourcing, Styling Management & Copy Writing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides nearly 60,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a …
Continue reading "Social Media Campaign: Lenox Guest Bloggers Part 2"
The Mix: Talent Booking, Concept Development, Project/Styling Management & Copy Writing and Editing by JanMacBrands The Assignment: Create a design-focused social media campaign that provides over 55,000 Lenox Facebook followers with added value, take-away ideas, and promotes specific themes and products each month. The Results: By inviting notable design talents to create a new vision …
Continue reading "Social Media Campaign: Lenox Guest Bloggers"
The Mix: Social Media Strategy, Press Release Writing, PR Strategy by JanMacBrands The Assignment: Quarterly Press Releases for Bridal Bloggers, Mommy Bloggers, Home & Design Bloggers The Team: Brand Strategy, Press List Compilation and Press Relations by Chillingworth Radding Inc. The Client: Chillingworth Radding, Inc.: Agency of Record for Lenox The Clips (Representative Samples from …
The Mix: Social Media, Content-Based Marketing, Search Engine Optimization and Blogging by JanMacBrands The Client: Carini Lang: Carpets with Soul
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